São Paulo, Brazil – Lubrizol, a global specialty chemicals leader, inaugurated the Lubrizol Beauty Research Institute - Brazil, reinforcing country’s role as a strategic global hub for beauty innovation. The new research center conducts in vivo clinical testing to accelerate the development of sustainable, high-performance solutions for skincare and haircare markets.

Building on 50 years in Latin America, this investment is part of Lubrizol's strategy to strengthen its regional footprint. "Brazil is a strategic market for us, and we're proud to make this investment to drive innovation and support the growing beauty market in Brazil," said Rebecca Liebert. "To support regional growth, in addition to this project, we've recently moved to a larger and more modern office in São Paulo, and we continue to strengthen our teams, expand local partnerships, and advance open innovation initiatives, reinforcing our commitment to our Brazilian customers and partners through a localized approach."

Global synergy and regional diversity

The Lubrizol Beauty Research Institute- Brazil complements the company's global testing capabilities, working in synergy with facilities in Barcelona and Shanghai. This integration enables the exploration of broad ethnic diversity, performance evaluation under different climatic conditions, and year-round studies, significantly shortening development cycles.

The Brazil center is Lubrizol's only facility worldwide to integrate an application laboratory and dedicated clinical testing infrastructure within the same space. This model promotes greater collaboration among teams, accelerates research and development processes, and reduces time to market for next-generation ingredients for both local and global customers.

Powered by advanced technologies and open innovation

The Beauty Research Institute - Brazil is part of Lubrizol’s comprehensive innovation ecosystem, which integrates AI-powered computer vision, data science, and advanced imaging technologies to enhance measurement precision, strengthen product claims, and accelerate development with greater confidence.

It is further supported by proprietary tools such as Foresee™ Lab — a unique platform that connects scientific expertise, global trends, and market insights to drive informed and differentiated new product development.

This set of capabilities, combined with local expertise, enables brands to anticipate trends and launch products aligned with consumer expectations. Lubrizol will also foster open innovation initiatives, with potential for strategic partnerships with universities, startups, and companies across the sector.

Lubrizol inaugura su Instituto de Investigación en Belleza en Brasil, reforzando la posición del país como centro mundial de innovación en belleza